We Celebrate Our Clients Every Day
We have an overarching philosophy within the Blue Creative Group when it comes to client services: Treat every client like it’s the first day we started working together. That means we greet every client request, every meeting, and every project with unbridled enthusiasm as if we were still in that initial slug fest new business pitch. Then we hit every deadline and deliver the best work possible. And the Blue team knows our clients’ business like we are insiders.
This deeper approach simply means we need to be selective with the clients we work with and the number we have on our active roster. In 2021, we’re looking at adding four to five new clients in total. When one looks closely at these businesses, certain common traits emerge that set them apart from their competitive sets. We’re privileged to have them as marketing our partners.
All Hands Alliance
Newport, Rhode Island based All Hands Alliance has a laser focused mission: Building Awareness to the Magnitude of Our Own Actions. Their goal is to curb the behavior of recreational boaters and eradicate their reliance on single use plastics through education and grassroots action to stop gap the destruction of our oceans. The Blue Creative Group serves as the agency record, developing the entire look and feel of the organization, from logo design to interior office design. We are in the process of developing all content channels for the official public launch in the spring of 2020.
Aspen Power Catamarans
Aspen Power Catamarans creates efficient cruising boats that use asymmetrical hull designs—radically different from almost every other boat out there. The company has an excellent way of going beyond the conventional thinking to solve problems. Aspen's management team and its consultant Brand Builder Media were familiar with Blue Creative Group's experience in the marine industry, which made them a good fit to help sharpen the brand message with an effective mini-magazine approach to market their full line.
Axis Computer Networks
A laser focus on customer service gives Axis Computer Networks a leg up in the competitive field of managed services and network support. The IT Services provider hired Blue Creative Group to help bring in more clients by developing a dynamic, responsive web site as well as an outgoing, data-driven marketing content plan. We work directly with the Axis sales development team to ensure new business efforts are complemented by laser focused marketing. We then track results, measure, and manage the process.
CleanGenic started with an idea: shipping a single product that people needed urgently—foaming hand sanitizer—directly to people's homes. The management team came to Blue Creative Group to get help developing a website and delivering a product that helps families stay safe and healthy. The company has plans to expand its product line as well so we completed a full SEO review and built a site with a scalable ecommerce solution and rich content that reflects CleanGenic values.
DispatchHealth is reinventing healthcare by bringing back the house call, but with a full slate of inventive treatment capabilities that keep patients out of emergency rooms. DispatchHealth enlisted Blue to help create video content to allow them to better explain their comprehensive services and position them in the vast healthcare landscape.
Our client ecoegg has a new way to do laundry with a reusable, refillable flow-through laundry egg that uses mineral pellets to clean clothes while being better for people's skin and the environment. The company engaged Blue Creative Group to build out an engagement strategy to drive awareness, while multiplying its impact through SEO revisions to aid the impact of organic search.
Eide Bailly is a top-25 CPA and business advisory firm that helps the middle market thrive, and they came to Blue to deliver some video and radio advertising spots that capture the essence of their business. As our creative team navigated Eide Bailly's many services and helped them put best foot forward for the media at hand, we also discussed a few additional projects that are helping tie together the campaigns with their existing brand collateral.
Emergent International Payment Systems
Emergent International Payments Systems has developed an innovative approach to serving a vast market segment of unbanked and underbanked consumers. Through Emergent International’s prepaid products offered by Visa® and MasterCard®, these consumers can finally participate in the world of electronic payments and debit-card transactions. The company has developed an innovative approach to serving these customers with bank-affiliated solutions tailored to their individual needs, and works to overcome the overcome the cultural challenges in emerging markets for consumers to adopt new and better ways for payment transactions. Blue Creative Group created a new logo and built the website for this company that's designed to grow as the company scales up operations around the globe.
The Epic Promise Foundation
The EpicPromise Foundation supports Vail Resorts employees and their dependents in times of need through emergency financial assistance and educational grants. The Foundation employs inventive video storytelling to share the good works of its programs, and called upon the Blue Creative Group’s inhouse video production and creative team to create these stories and help those voices be heard.
Faegre Drinker Biddle & Reath Outdoor Industry Services Group
When we first met the team at the Faegre Drinker OISG, it was like someone held up a mirror to Blue Creative Group—we're both passionate about service and finding the best way to get it done for our clients, and we love to the language and inside baseball of talking about our out-of-office enthusiasms with likeminded individuals. We helped the OISG team deliver their message of understanding in ways that foster the trust and grow relationships organically.
The Fresnel Companies
The Fresnel Companies is a private equity firm specializing in cultivating exponential growth in enterprises operating within established markets through scalable innovation, industry-specific expertise and dedicated resources. Blue Creative Group serves as the agency of record for Fresnel responsible for all external communication tools, capital raise efforts, public relations, and market research.
Fuller Industries Inc
Fuller Industries enlisted Blue Creative Group to help the company revamp its marketing strategy and rebuild its digital assets into a formidable sales tool for its network of distributors. As a manufacturer of commercial cleaning chemicals and products for janitorial and sanitation services, the company operates in a hidebound market segment that has undergone rapid transformation through consolidation. Meanwhile the company has three other distinctive business silos that show specific capabilities and potential to augment their partnerships if properly positioned. Blue built a comprehensive marketing strategy to deliver short-term results while positioning the company for a strong responsive program for growth over the long term.
Get On The Radar
Get On The Radar promises to make a difference in the lives of thousands of high-school-level athletes who may have opportunities to receive college scholarships, by connecting the students with coaches who are seeking to bring their skills to college campuses throughout the country. We're building Get On the Radar a new website with full database integration and helping them find partners who can help students make the leap to the next level.
Gevo is dedicated to delivering low-carbon, sustainable fuels and chemicals, and its technologies make it possible to replace the non-sustainable, greenhouse-gas-generating fossil fuels and carbon-based chemicals with renewable carbon alternatives. As Gevo’s agency of record, Blue Creative Group is developing assets to get the word out about alternative fuels within key markets, and support Gevo’s path to full commercialization of biofuels.
Kadey-Krogen Yachts pioneered the idea of long-range cruising and has built superior-quality trawler yachts for 45 years to allow its customers pursue their dreams. The company is also a forward-thinking builder with an eye on other market segments and launched Summit Yachts to deliver high-quality performance cruising yachts. Blue Creative Group is the agency of record for the company, helping craft and deliver the Kadey-Krogen's message to an audience of serious cruising enthusiasts.
Ladero sells its disinfecting solution and application sprayers directly to partner cleaning companies that want to up their game. The company also offers custom disinfecting services to clients who need to inspire confidence in their customers to get their businesses back on track: Think hotels, airlines, casinos, sports arenas, fitness clubs, and more. Blue Creative Group came up with a website to help direct Ladero's sales efforts and get the message out about solutions to pandemic problems.
Maritimo creates world-class cruising and fishing boats with an Australian attitude, driven by passionate boatbuilders who strive to incorporate build integrity and design innovation into every model. Sounds like a good fit for Blue Creative Group, since we see eye-to-eye with the builder on the rewards of a job well done and the appeal of going beyond the expected. We're helping this builder get the word out on how each new model truly advances the state of the art, and delivering the message to a far-reaching network of contacts throughout the world marine press.
Neuright is a biotech spin-off from the University of Maine that is developing a device to diagnose and treat peripheral neuropathy in all its forms. Blue Creative Group has developed a full branding materials and additional resources to help Neuright secure funding and take its business through the next stages of development.
Perpetual Sports Network
The first order of business after Perpetual Sports Network launched was to hire Blue as its full agency of record for a top-to-bottom slate of branding, including a logo design from scratch, to the materials that went into its B-to-B website, with much more coming. Perpetual will help athletes, colleges, and partners and sponsors to capitalize on the changing landscape of name, image, and likeness rules within amateur status.
S2 Staffing is a rebranded recruiting and staffing firm that takes an inventive approach to filling sales and IT/engineering positions at high-tech companies and startups. By frontloading the recruiting process, learning about each client's company culture and team dynamics, and effectively qualifying candidates, S2 makes it easier for clients to staff critical teams on time and within the budget. Blue Creative Group helped the firm determine its new name, created a logo and brand assets, and launched a compelling website.
Sirena Yachts is a Turkish yacht builder that draws on world-class design talent to create long-range yachts with capacious volume and cruising performance over a wide range of speeds. Sirena chose Blue Creative Group to help dial in the messaging for its brand, largely because we have vast experience serving the high-end marine market. Capturing the essence of these design-forward cruising yachts lets Blue augment Sirena's printed and digital assets with a compelling vibe while also setting Sirena's social media presence apart from industry static.
Sufferfest Beer Company
Sufferfest Beer Company got its start in 2012 when founder and CEO Caitlin Landesburg was looking for a beer to share with friends after long trail runs around San Francisco. She launched the brand in 2016, with recipes designed to fit her athletic lifestyle. The Sufferfest range of beers has a flavor profile that spurs on runners, CrossFit enthusiasts, hikers, cyclists, and other athletes, yet has less of the stuff they try to avoid: gluten, calories, and carbs. These hard-driving competitors are a customer base with a language all their own, and not just anyone can hold their attention. To tell the Sufferfest story to this crowd of doers, the brewer came to Blue Creative Group with a need for inspiring video content, and public relations tools.
When The Fresnel Companies introduced the idea of a fin-tech startup that would become Torus Global, we couldn't wait to dig in. The company is revolutionizing the world of global transactions behind the scenes, where security and speed are of the essence, and international borders, payment methods, and currency exchanges pose no challenges. Blue Creative Group developed the brand from the start, simultaneously crafting a logo and color scheme to anchor the deliverables and developing a web site and video as part of a launch strategy devised to appeal to a very specific market. Efforts are ongoing as products come to market and custom solutions lead to broad appeal worldwide.
Tring Live Media
Tring Live Media presents a scalable ad platform by monetizing the air waves within a brick and mortar environment, at the point of purchase. At its core, Tring is a growing national radio network, enhanced with mobile-enabled digital media channels. Working with The Fresnel Companies, Tring is moving toward the technical and infrastructure developments to make it the premier Omni-channel solution for today’s Smart Store—a collection of credible, mass media channels that engage the consumer and provide quantified data analytics to the vendor to drive sales. Blue Creative Group has rebranded the company (from its former name VXP Radio Network) and positioned it to expand into new verticals.
Venuetize is the leading mobile technology platform for connected venues, enabling companies to acquire, retain, and monetize guests and their experiences. Blue Creative Group is working with Venuetize to further develop its communication assets to help tell this exciting story that is focused on elevating the engaged fan experience.
Verity Tracking is a partnership between our client Gevo, Inc., a leading creator of renewable, energy-dense liquids targeting the transportation sector, and Blocksize Capital, a company that uses distributed ledger technology to build smart contracts. Verity will use blockchain technology to track and tokenize sustainability, and the partners enlisted Blue Creative Group to build the website and harness organic search to grow audience understanding of complex concepts.
VT SKI + RIDE is the guide to Vermont’s mountain sports and life. The magazine reports on the latest news in Vermont’s mountain towns and resorts, covers the amazing adventures offered by the Green Mountain State, and shares the beauty of its mountains in every season
YachtCreators brings together yacht builders, brokers, and buyers, with 60-plus new builds that have received several international design awards. The company called on Blue Creative Group to help introduce LeVen, a new yacht brand that creates designs that rethink how cruisers can enjoy their time on the water.