Meet Holly Paterson, executive director of All Hands Alliance, a non-profit, grassroots organization that seeks to engage and inspire the boating community to clean up the waterways and oceans.
Incorporating social responsibility into marketing is part of an integrated strategy as a means to effect positive change, both for the greater world and for the brand.
The press release format is designed to convey newsworthy information and details to the media. But it can do so much more when we open our eyes to the power of information.
Caitlin Landesberg started her search for the perfect post-sweat beer but didn’t find one. Taking matters into her own hands, Caitlin decided to learn how to develop her own beer, leaving her job to launch Sufferfest Beer Company full time.
Content marketing is basically telling people what your business does. It is a strategic tactic based on business goals and a storyline to communicate to customers your promise, the opportunities, and who you are. So how can you use content
Do customers in the market you serve have a hard time getting good information? Don’t worry—you’re not alone.